Back to Portfolio

Guidelines: Voice and Tone

  • Company: Financial Engines

  • Project: UX writing guidelines

  • Scope: create company-wide guidelines on writing in general, grammar, voice and tone, vocabulary, and patterns

  • Stakeholders: design, product, marketing, portfolio management

  • My Contribution: I wrote everything below except the content in italics—that was taken from existing content


 
 

 
VTneutral.png
 

 
VTnegative.png