Guidelines
Company
Edelman Financial Engines
Opportunity
As the only UX writer at my company, find ways to minimize simple inconsistencies and encourage writing for screens
Solution
Create a central Content Design resource myself, designers, engineers, and marketing writers
How I helped
Set up an internal Confluence space and wrote a growing collection of style guides
Results
Spending more time on higher-impact work
BACKGROUND
As the only UX writer at my company, I’m responsible for both the day-to-day UX writing and setting up systems and processes. Since my resources are limited, I’m focusing on areas where I notice the most inconsistencies and challenges. My goal is to have more robust guidelines and to help designers, product managers, and marketing writers make better content decisions.
Below are samples of guidelines I’ve written. They’re exported as PDFs from Confluence—thanks for your patience with the formatting.