Scope: writing a notification letting users know they now like a Page
Collaborators: product manager, lead content strategist for Pages
My Contribution: content for the notification
On Facebook, profiles represent individual people, and Pages represent businesses, brands and organizations. Sometimes users conducted business via a profile. To help minimize this, Facebook wanted to make it easy for users to create a Page from their profile.
In this flow, users could choose profile friends to like their Page automatically.
Those profile friends received a notification, and could then choose to unlike the Page.
Choosing to like a Page is a significant action—it’s a part of someone’s public identity on Facebook
Users' profile friends weren't making an active choice to like a Page—they liked the Page automatically
Focus on the positive intent of the profile friend who created the Page